LAUREN PLATT

Themed Entertainment Engineer

-Curtain Call - Carnegie Mellon University School of Drama Client Project-

Project Overview

I worked on an interdisciplinary graduate student team of 5 with a client at the Carnegie Mellon University School of Drama to, in one semester, design, construct, install, and strike an interactive theater lobby installation in the Purnell Center for the Arts for 600+ total theater-goers. Our interactive installation complemented the entire run of their production of Lear (2010), an avante-garde play that explores the themes of guilt and family through the lens of both King Lear and Sesame Street.

Our installation immersed guests in a “storm of voices,” incorporating directional audio speakers, dynamic lighting, interactive props, pedestals and plaques with hidden invisible ink writing, UV lighting, and hanging storm cloud and umbrella set pieces in reference to the iconic storm from Shakespeare’s King Lear. Five stations, each representing a character from the play, offered guests insights into each of the character's inner thoughts. 

Before the show, our installation set the stage with a King Lear storm theme, featuring storm sounds and clouds lighting up with cracks of lightning. At each character station, guests standing under color-coded umbrellas experienced directional speakers revealing the internal thoughts of the characters. The directional speaker technology aimed to create an emotional connection with the guests as characters' whispers reverberated in the guests' ears, feeling like the guests' own internal thoughts. UV lights synchronized with lightning effects unveiled hidden messages on pedestals and plaques, delving into each character's mental state, relationships, and reputations, emphasizing the theme of "internal vs external." Finally, guests also interacted with props relating to each character. After experiencing our installation, guests were introduced to each of the characters, guests began to experience the themes and tones of the show, and guests prepared to face the complex emotions of the show. 

After the show, our interactive installation transformed to reflect the finale's tone, embracing more of the Sesame Street elements of the show. The atmosphere shifted to rainbow lights and sounds of birds chirping, departing from storm-related visuals and audio. The directional audio stations transitioned to feature repeated lines from the show's conclusion.

Overall, our audio/visual landscape served to enhance the thematic and emotional elements of the show while also immersing the guests in the world of Lear.

I was the concept designer and hardware engineer for the team. I designed, created concept art, and pitched the client-approved concept. I helped build, theme, mount, and install the directional speakers inside of the umbrellas. I edited site blueprints and planned the installation and electrical wiring of our show set elements. I led the installation efforts of the umbrellas/directional speakers in the space. Despite challenges with scheduling and access to the site, my team and I accomplished the complete installation process in only one day. Finally, I edited together our final team website on WordPress with a home page, team page, media page, and weekly blogs. I was a leader for our team blogs, creating over 200 pages of content with detailed paragraphs and pictures documenting our project's progress throughout the semester.

Concept Design

As the team's Concept Designer, I did a lot of work on blue sky concept design for our immersive, interactive theater lobby installation. I pitched 11/15 of the team’s original concepts and I was able to develop several concepts for the team that had very positive reception. 

I created and pitched the original concept that the client approved and that developed into our final installation!

In the original concept, several umbrellas and clouds with props/LED strips for rain would hang throughout the lobby. The umbrellas would be sound dome directional speakers. When guests stood underneath them, they would hear quotes from the play. They would also have the ability to directly interact with the installation by answering personal vulnerable questions.

My favorite part of the concept was the directional speakers. I was inspired to use directional speakers for our installation after seeing them used in a themed entertainment experience when I interned at Level99! I also was inspired by a Holoplot directional speaker demonstration that I attended while interning at Universal Creative.

Ultimately, my team loved this concept and it was approved by our instructors and client!

I believe that this concept had such a positive response for several reasons:

• It served as a base concept that could be edited and improved upon as the project developed and as we learned more about the client's requirements

• It welcomed a flexible, varied guest experience. Guests could walk around and visit every umbrella or just look from afar, admire the set theming, and watch people interacting with the installation

• It required almost no activation energy to participate. Guests only needed to walk around, look, and listen

• It pleased the client with its connection to the show, immersive set environment, emotional impact, and innovative use of technology

As the semester progressed, we further developed our concept as a team, building upon the original concept and improving the immersion and interaction. Our final concept still featured elements from the original idea including umbrellas, storm clouds, directional speakers, and quotes from the play. But, we also added new details! In our final concept, each umbrella was themed to a different character in color (matching the character's costumes in the play) and audio track (lines recorded by the actual actors from the show). We also added pedestals under each umbrella that held objects that represented the characters. On the pedestals were hidden messages written in invisible ink that were revealed with cracks of UV lightning.

We also had the opportunity to discuss our concept with employees from location-based entertainment company Electrosonic! It was great to have a real world perspective and discuss how a professional themed entertainment company would go about a project like this. They loved our concept and thought we had a great scope given all of the constraints of the project. They told us that they would go about the project in a very similar way if it were them, too! We were proud to hear their positive feedback and truly appreciated all of their advice.

Additionally, in my role as a concept designer, I contributed the most ideas for our team name and helped to develop the final name, Curtain Call! I also worked with our artist to pitch many different potential designs for our team logo.

Site Research

I performed research at the Purnell Lobby site with my team and on my own to prepare for our installation.

My team and I went to the first two productions of the season and researched how CMU dramaturgs were presently doing lobby installations. We also stayed before and after the show to see how audiences react and interact with these installations. We found that the installations were usually simpler and had very limited audience engagement. Most people showed up shortly before the show and went right to their seats, left right after, and never engaged with the installations. From this research, we knew that we would need to design our installation very intentionally to attract the audience's attention.

I also did research of my own on site. I studied sound levels in the lobby, where people tend to enter and exit the lobby, where people tend to stand in the lobby,  and crowd sizes at different times. This research helped us to design our experience to be intuitive and fit with the natural behaviors of people in the lobby.

Clouds

I sourced clouds for us to use to build the "storm" for our installation. I sourced several different sizes and styles for our consideration and testing. 

UV Lighting

Our installation had four UV flood lights that would flash as "lightning" in the storm and reveal hidden messages written in UV ink on the pedestals. I worked with my team to test the lights in different environments (in our project room vs on site) and on different materials to see what would pop the best. I also helped to research into the dimming capabilities of the lights so the "lightning" effect could slowly fade away in the installation. Finally, we worked with the theater to dim the lights in the lobby to enhance the feeling of a storm and to draw focus to the UV lighting.

Pedestals

I assisted my teammate with preparing the 5 pedestals for the installation.

In the end, each plaque was written on with invisible ink pen, changing the verb of the sentence to make it have a hidden meaning. For example, Goneril’s plaque changes from “the daughter to carry on my legacy” to “the daughter that will destroy my legacy,” as seen in the photos below. The secret messages are revealed with the UV cracks of lightning in the space.

Directional Speakers and Umbrellas

Originally, I suggested that we use dome speakers for our installation. I was familiar with them from Level99 and they already kind of looked like umbrellas. However, after ordering and testing with some of these style of directional speakers, we found issues with the weight and appearance. Therefore, we switched to building our own directional speakers using kits. These new directional speakers were much smaller and lighter, which allowed us for more flexibility in installation and theming around the speakers with actual umbrellas.

These directional speakers could be mounted directly into the inside of an umbrella. I sourced several large umbrellas that would fit multiple people underneath at once and began testing with the speakers!

Playtesting

Initial playtests were very positive! The technology was mostly working as expected and many naive guests immediately understood how to interact with the installation. Guests, both alone and in groups, would stand under the umbrellas listening to the audio and interacting with the pedestals and props. We were pleased to see that the installation attracted the guests' attention! Overall, playtesters loved the technology and concept for the installation. They were excited to see the final product. 

The most common critical feedback we received was that the audio was a little unclear and hard to understand. This was a limitation of the quality of the speakers we were using. Therefore, we had to think creatively about how to work around this. To address this feedback, our team ultimately shifted to whisper audio instead of full volume speaking audio. The whispers were easier to understand through the speakers in the final installation. Additionally, this actually worked better for our installation! The whispers fit better with the emotional tone we were working to establish and the theme of secret internal thoughts. 

The "vertical slice" playtest was also a valuable learning experience for installation strategies. Initially, I planned to hang up everything in the installation with fishing line. However, with this first installation, I quickly learned that the fishing line was difficult to work with and would tangle very easily. To address this challenge, I shifted to a combination of fishing line and metal wire. This combination was much easier to manage and still achieved the desired "floating" effect for the guests below! This playtest also helped us to test the best height for the umbrellas with respect to visuals and speaker distance! I also wanted to be sure that the umbrellas would not be low enough to hit someone walking by or interacting with the props or low enough encourage anyone to reach up and pull the umbrellas down. Finally, I left the installation hanging for several days and did not notice any sagging in the installation from the weight of the objects over time, so I felt confident moving forward with this strategy for our final install.

Playtest Day

For the ETC Playtest Day, my team and I set up clouds and two complete stations of our installation including umbrellas, directional speakers, pedestals, and props. We playtested with 12 different groups for a total of 44 playtesters in only one day!

We found that guests were intrigued by the installation. They stayed engaged and were excited to visit the multiple different stations. They listened to the lines delivered by the directional speakers and interacted with the props. Again, the most common critical feedback was that the audio could be difficult to understand. We continued to refine this for our final install! Our work at playtest day confirmed the viability of our concept and proved that we were on the right track!

Physical Assembly of Final Directional Speakers and Umbrellas

I worked to prepare the directional speakers for the final installation. I trimmed, stripped, and tinned the wires to the final lengths, soldered the wires onto the speakers, mounted the directional speakers onto cardboard housings, added strain relief knots in the wires, and covered cardboard housings in black tape for a more discrete appearance.

After assembling each directional speaker, I tested them and used a sound level reader to be sure that all of the speakers were producing the same expected volume.

I then mounted each of the directional speakers inside the each of the five umbrellas.

Site Install

I helped lead the installation efforts for the project. I went to the Purnell Lobby and compared the architectural plan with the actual physical space. I marked up the blueprint with all of the major features in the lobby, clarified any unclear notation on the blueprint, and took photo documentation of the different features throughout the lobby. I also marked on the blueprint the location, type, and total count of every available outlet near the Purnell Lobby on both the first and second floors for reference. I took photo documentation of each of the available outlets as well. I measured distances in the lobby to help estimate the lengths of wire needed for electrical components like the directional speakers and clouds with LEDs built in.

With this information, I created an installation floor plan and wiring diagram.

While creating these initial installation plans, I worked closely with the Carnegie Mellon University School of Drama facilities coordinator. We discussed how previous dramaturgy installations were installed in the lobby, advice for our installation, and safety and facility standards/requirements for our install.

The logistics of the physical installation were a considerable challenge for our team. The architecture of the lobby and high ceilings made mounting complicated as we wanted much of our installation to be hanging vs floor mounted. Additionally, due to scheduling constraints with the CMU School of Drama, we only had one day to install the entire installation in the space. We also were not able to close the lobby off during our installation, so we had to work around active crowds all day. I spent a lot of time planning the installation layout ahead of time and thinking creatively about the most efficient installation strategies. Ultimately, I used clear fishing line and metal wire mounted on the second floor balcony railings to hang the umbrellas/directional speakers. The clear fishing lines stretched across the second floor of the lobby, attaching to the balcony railings on either end of the lobby. Metal wire attached to the umbrellas to bring them down vertically to an appropriate height for guests. Finally, the umbrellas/metal wire hooked onto the clear fishing line with hooks. These hooks had an additional secondary clear fishing line attached, which allowed us to pull the umbrellas along the first clear fishing line. In this way, we could easily position the umbrellas horizontally in the lobby. This also allowed us to easily pull umbrellas over to the balcony and out of the space easily and without need for a ladder in case of an issue with the speakers. Overall, we were able to mount everything relatively simply, quickly, and with minimal need for a ladder/lift/Genie. This installation strategy of mounting from the second floor balcony and hanging pieces across the lobby also helped us achieve a stunning "floating" visual effect. We also taped down all wires and covered all electrical components to keep everything clean and out of the way. Finally, I connected all of the speaker wires for the directional audio.

Final Theater Lobby Installation and 4 Show Run

After a tech rehearsal and making final adjustments and fixes, we were ready to go for our four show run!

Our installation was extremely well received. Guests excitedly interacted with the installation both before and after the play. This was a major win for our team as guests normally almost never interacted with installations at the CMU Theater shows. We were especially proud of the fact that our installation even enticed guests to stick around longer after the play ended. This really generally does not happen in the field of entertainment. After riding a roller coaster, people move onto the next one. After a movie ends, people go home. And generally after a play, people leave the theater and go on with the rest of their evening. We were able to do something so compelling that, even when the main event (the play) was over, people still wanted to stay to experience our installation. We heard many positive comments that this was the best installation the CMU School of Drama had ever had. One guest even was brought to tears by our installation, which was very touching to our team.

After a successful run, we struck and disassembled everything in only one day.

ETC Fall Festival

Some of our classmates, professors, family, and friends were unable to attend the showings of Lear to experience our installation. Therefore, we used the Carnegie Mellon University Entertainment Technology Center Annual Fall Festival as an opportunity to showcase a version of the experience for those that couldn't attend. 

Due to the Fall Festival not including a showing of Lear, we decided to have a version of the installation that fit this different audience better. We covered a room with black cardboard and hid directional speakers in the walls so guests would get beamed with directional audio as they were encouraged to write their feelings on the walls. The audio included prompts that related to the themes of Lear, such as grief and regret. Guests were encouraged to write on the walls in an almost child-like manner, tying it back to Sesame Street and the processing of grief through the lens of a child. The messages written in invisible ink were illuminated by the UV lights.

We worked quickly and were able to prepare for and install this experience in only a few days.

We also had one full pedestal/prop/umbrella/speaker station set up at the festival as it was in our actual installation. In this way, guests could get a glimpse of what the full experience was like at the theater lobby. We also had a tablet playing videos from the installation for the festival guests to view. 

Presentations

Throughout the course of the project, we gave presentations to our faculty and peers about our progress and we received feedback.

"Halves"

In our "halves" presentation halfway through the semester, we presented our installation concept, the work we had done up until that point, and our plans for the rest of the semester! 

In our faculty feedback report for our "halves" presentation, we met or exceeded expectations in most categories. We received positive feedback regarding our energy, preparedness, and clarity! Most of the concerns were regarding the challenges of a tight deadline and install, which are concerns that we understood as a team and expected the faculty to bring up.

Finals

In our final presentation at the end of the semester, we presented our final installation, the audience reception, and lessons learned.

Lessons Learned

In our project, we faced many challenges. For example: When testing in the space, we had to work around existing installations and decorations. We could not install in the sapce until the week of the show due to scheduling and other installations in the space. We also had less time than all other project teams in our graduate class as the shows took place weeks before the end of the semester, so we were working on an accelerated timeline compared to everyone else. However, in the end, we overcame all of the challenges and created an experience that we were all incredibly proud of.

I am proud of all of my contributions to the project and all that I learned.  I am especially proud of my work as a concept designer, pitching the original concept that turned into our final installation. I am also proud of my work with the installation on site. Finally, I am proud of working successfully with the client: maintaining creative intent through continuous verbal and written client communication with virtual/in-person meetings and team blogs/emails.

Documentation

I edited together our final team website on WordPress with a home page, team page, media page, and weekly blogs. I was a leader for our team blogs, creating over 200 pages of content with detailed paragraphs and pictures documenting our project's progress throughout the semester! Please view our full project website for all information on our project including weekly team blogs: https://projects.etc.cmu.edu/curtain-call/

Please view our full project website for all information on our project including weekly team blogs: https://projects.etc.cmu.edu/curtain-call/

Contact

508-404-3168  |  lauren_platt@icloud.com  |  Pittsburgh, PA  |  https://www.linkedin.com/in/laurenelizabethplatt/